January 13, 2026

Buy Now vs 1% Auctions

Someone asked a great question about why we have a "Buy Now" price in the Auctions and here's our Founder's response: 

There are a few strategic reasons why we added it...

1. It's more real to say "Buy Now" than "Face Value" to establish the "real" value of something in a world where people would just over-estimate the value of something they were auctioning - and probably over-inflate the "Face Value". So it makes it more "real" for bidders that you could either "buy" the item, good or service now for "that" - or bid on it. Note: We do have a disclaimer that says every Auction doesn't guarantee that it'll always have additional items, units, goods or service availability for the "Buy Now" option.

And, by making it possible for Auction Creators to post "Buy Now" prices it helps create a frame of reference of what the true value of the Auction is IF the Creator is also willing to sell it for that.

2. It's a legal thing that helps establish that we're a real E-Commerce and Marketing company. By adding the "Buy Now" we are showing that whether a user does that or bids - they are buying it either way - one option is simply at 1% of the price, which we're able to offer because part of what we do is Marketing.

3. And, because we are partially a Marketing company trying to help people, brands and businesses get more exposure for their own products, services, items and goods through Auctions - then it helps to put an option up there for the Bidders who don't win your Auction IF they are really interested in an item, good or service. 

We've been doing platforms like this for 15 years for our own internal ventures as well as big clients and we've learned that it's a great way for people to discover things they truly might just say "Ahhh, heck, this is soooo cool, I'll just buy it instead of wait on the Auction to finish!"